Daily Reader, 08.04.2013

Heute mit einem Shitwindchen im Gamerland (Xbox always online! Surprise!), dem Leitfaden eines MdB, dem 2nd Screen, rekrutierfreudigen CEOs und Tipps für Content-Marketing. ||

Microsoft’s Latest Social Media Headache. http://socialmediatoday.com/adam-chapman/1340276/microsofts-latest-social-media-headache

Top 10 Social Recruiting CEOs. // Americans, of course. http://www.smartrecruiters.com/blog/top-10-social-recruiting-ceos/

Social Media Tips for Content Marketers. http://www.postplanner.com/58-social-media-tips-for-content-marketing

4 Social Campaigns Effectively Using Dual Screens. http://www.ignitesocialmedia.com/social-media-examples/dual-screen-social-campaign-examples/

Community Management am Abgrund: “Wir brauchen keinen guten Content, wir brauchen Interaktionen”. http://www.futurebiz.de/artikel/community-management-am-abgrund-wir-brauchen-keinen-guten-content-wir-brauchen-interaktionen/
|| Über den (Un-)Sinn, mit sinnfreien Klickeskapaden den Edgerank kurzfristig zu steigern.

Why You Should COMPLETE Your LinkedIn PROFILE. http://www.linkedinsights.com/why-you-should-complete-your-linkedin-profile/

Facebook Marketing – Wie man mit den 5 Typen von Facebook Fans umgeht. http://tobesocial.de/blog/facebook-marketing-5-typen-facebook-fans

Kostenloser Download: Peter Tauber (MdB) veröffentlicht Social Media-Leitfaden. http://www.udldigital.de/kostenloser-download-peter-tauber-veroffentlicht-social-media-leitfaden/

Daily Reader, 28.03.2013

Heute mit der Frage, ob wir zu viele Informationen „teilen“, dem Unterschied von Wissensmanagement und Social Media an sich, einem Plädoyer für RSS (Ja!!!), and Facebook, Facebook, Facebook. ||

Newsfeeder.com zeigt Facebook Best Practice für den Newsfeed.
Zu sehen sind viele tolle Beispiele gerade auch in Hinsicht auf die kommende Wertsteigerung von Bildern. “Alle aufgeführten Beispiele verbindet eines: Sie stehen in direkter Verbindung zur Marke und versuchen nicht durch plumpe Aufforderungen die Interaktionsrate einer Seite in die Höhe zu treiben. Sie zeigen aber auch eines, Community Management ist mehr als Statusupdates schreiben.“
http://allfacebook.de/pages/newsfeeder-com-zeigt-facebook-best-practice-fur-den-newsfeed/

Where Knowledge Management and Social Media Meet

“Social media & knowledge management (KM) seem very similar. Both involve people using technology to access information. Both require individuals to create information intended for sharing. Both profess to support collaboration. But there’s a big difference.

  1. Knowledge management is what company management tells me I need to know, based on what they think is important.
  2. Social media is how my peers show me what they think is important, based on their experience and in a way that I can judge for myself.”

Source: http://yourstory.in/2013/03/knowledge-management-social-media/

Warum es sich lohnt, RSS nicht den Rücken zu kehren. http://netzwertig.com/2013/03/27/long-tail-warum-es-sich-lohnt-rss-nicht-den-ruecken-zu-kehren/

Facebook, Twitter, Google+, Pinterest – Are You Sharing Too Much Online? [INFOGRAPHIC] || From September 2012, but still very interesting. http://www.mediabistro.com/alltwitter/privacy-social-media_b28111

25 Social Media Stats About Your Customers. || Stats curated by Americans, that is – no non-English source mentioned. http://www.salesforcemarketingcloud.com/blog/2013/03/2-social-media-stats-customers/

An 8-Step Social Media Marketing Strategy For Brands [INFOGRAPHIC]. http://www.mediabistro.com/alltwitter/8-step-social-strategy_b38667

4 Ways to Start Building a Community on Facebook. http://www.sociallystacked.com/2013/03/4-quick-ways-small-business-owners-can-start-building-a-community-on-facebook/

Daily Reader, 27.03.2013

Heute mit Evangelisten, Ning‘s Comeback, Adage’s Erkenntnis, dass alles keinen interessiert, dazu passend KPIs für E-Mail-Marketing, WOM-Grundlagen, und die Entzauberung des Facebook-Mythos. ||

8 ways to create brand evangelists. http://www.prdaily.com/Main/Articles/14133.aspx

15 Twitter Stats Brands Should Know. http://www.digiday.com/brands/15-twitter-stats-brands-should-know/

Nobody Really Cares About Your Brand | Stop Worrying About Being Better. Be Relevant.
http://adage.com/article/small-agency-diary/cares-brand/240136/

Busting Facebook’s Most Widespread Myth.
“Facebook does not play with the reach of pages to force them to pay for advertising. An effective page still enjoys phenomenal reach without paying a dime.” || This is an interesting breakdown of Impressions and KPIs on Facebook fanpages.
http://www.convinceandconvert.com/community-management-2/busting-facebooks-most-widespread-myth/

Social Media Konzept für Unternehmen – was ist zu beachten! http://www.keller-medienberatung.de/consulting/web-2-0/social-media-konzept-fuer-unternehmen-was-ist-zu-beachten/ (schon etwas älter…)

Den Erfolg von E-Mail Marketing bestimmen. http://www.gruenderszene.de/marketing/e-mail-marketing-erfolgsmessung

Richtig gute Tipps, um seine Kreise bei Google+ zu managen. http://www.deutsche-startups.de/2013/03/20/richtig-gute-tipps-um-seine-kreise-bei-google-zu-managen

Word-of-Mouth-Marketing: Definition und Grundlagen. http://www.sem-deutschland.de/social-media-marketing/definition-grundlagen-word/

Breakdown: Corporate Social Media Team.
Great resources by Altimeter, from September 2012. http://www.web-strategist.com/blog/2012/09/09/breakdown-corporate-social-media-team/

Ning Tries to Recover its Zing
“Do you remember Ning? Back in 2005, Ning launched an unusual social networking tool that combined the conversation of a forum with the content of a website. Thousands of people signed up to create communities…” till Ning ditched the “free” service. Now they try their comeback. (Und deutsche Nutzer sollten berücksichtigen, dass alle Daten in den USA gespeichert werden…) http://www.marketingpilgrim.com/2013/03/ning-tries-to-recover-its-zing.html

Daily Reader, 26.03.2013

Heute mit animierten Profilfotos auf G+, die Herkunft der Fans von Facebook-Seiten und deren Vorbereitung auf die neuen Änderungen.

20 Ways Brands Can Prepare For Facebook Changes. http://marketingland.com/20-ways-brands-can-prepare-for-facebook-changes-36660

Woher kommen die Fans einer Facebook-Seite? Sind sie gekauft oder nicht? Check it: http://www.sterntv-experimente.de/FacebookLikeCheck/

Google liebt GIF: Google+ unterstützt animierte Profilfotos. http://www.googlewatchblog.de/2013/03/google-gif-googleplus-profilfotos/

Analyzing the ROI of Social Media Marketing. http://socialmediatoday.com/cara-tarbaj/1319956/top-9-stats-analyzing-roi-social-media-marketing

Daily Reader, 25.03.2013

Heute mit einer Weltkarte von Bitly, dem Abschied vom Technologiestandort Deutschland, Fotosuche bei G+, Google Analytics (und was es könnte, wenn’s nicht datenschutzkonform eingesetzt wird), Tipps zur Visualisierung sowie – natürlich – Facebook.

WHY KOREANS LOVE TUMBLR, AND OTHER SOCIAL NETWORK SURPRISES
Data from around the world, except for China, where the service is blocked (yes, sadly.) “The study isn’t perfect of course. Only traffic routed through Bitly is counted and some popular country-specific social networking services such as South Korea’s Cyworld aren’t included. This methodology resulted in some surprising results—such as the vibrant Portuguese-language social networks in Brazil largely falling off the map.”
http://www.fastcompany.com/3007371/tech-forecast/why-koreans-love-tumblr-and-other-social-network-surprises

Deutschland – Abschied vom Technologiestandort, von Thomas Knüwer (ehemals beim Handelsblatt). http://www.indiskretionehrensache.de/2013/03/deutschland-technologiestandort

26 Ways to Use Visuals in Your Social Media Marketing. http://www.socialmediaexaminer.com/26-tips-visual-social-media-marketing-strategy/

Google+ Allows Users to Search Site for Photos. http://socialtimes.com/google-plus-photo-search_b122211

HANDOUT LEGAL ASPECTS OF THE USE OF SOCIAL MEDIA. http://haerting.de/de/haerting-papers/handout-legal-aspects-use-social-media

Facebook Graph Search – Social Recruiting on Steroids? http://www.social-hire.com/social-recruiting-advice/1667/facebook-graph-search—social-recruiting-on-steroids

10 more valuable Google Analytics custom reports. http://econsultancy.com/de/blog/62318-10-more-valuable-google-analytics-custom-reports

Daily Reader, 20.03.2013

Heute mit weiteren Facebook-Umstellungen, Twitter Brand Chats, Social Media-Krisenkommunikation, und allem, was in einer Minute im Internet passiert.

What Happens Every Minute On The Internet? [INFOGRAPHIC]. http://www.mediabistro.com/alltwitter/internet-minute_b38168
Just the pic: http://www.mediabistro.com/alltwitter/files/2013/03/internet-minute.jpg

Facebook: Umstellung der Kommentarfunktion in Seitenbeiträgen (Kommentieren von Kommentaren) ab dem 25. März 2013. http://www.thomashutter.com/index.php/2013/03/facebook-umstellung-der-kommentarfunktion-in-seitenbeitragen-kommentieren-von-kommentaren-ab-dem-25-marz-2013/

Facebook für Android und iOS mit neuen Funktionen. http://t3n.de/news/facebook-android-ios-neuen-451310/

3 Case Studies on How to Run a Twitter Chat For Your Brand. http://sproutsocial.com/insights/2013/03/business-twitter-chats

Can You Forbid Employees from Discussing a Crisis on Social Media? http://www.melissaagnescrisismanagement.com/can-you-forbid-employees-from-discussing-a-crisis-on-social-media/

Job description of the day

Whatever else you can say about them, this company is at least honest: http://www.indeed.de/cmp/Arklu/jobs/Public-Relations-27c431ad5be1a954. Stay at home, work for free, do not learn anything from us (Experience? Yes, we want yours! But we do not share.), and do it quick and thoroughly.

 

PR /Social Media Intern for award-winning toy company
Arklu – Frankfurt Main

Description:
German interns required for a short-term PR / Social Media project for an award-winning London, UK, based startup toy company. This is a REMOTE virtual internship working via email. It is unpaid.

This is preparation for the German roll-out of Lottie, a doll that has won multiple awards in the US and UK www.lottie.com

Responsibilities:
You will work remotely; contact by email. Hours are flexible and can be built around your day-to-day activities; we just want to get the tasks done in a reasonably short timeframe by interns who are keenly interested in the principles and ethics we have built in to Lottie’s development and get the ‘pro-girl’ fun and educational feel. We estimate this project to take approximately 2-4 weeks.

Responsibilities:
1/Research and identify key German Mummybloggers and social media influencers (Facebook, Twitter, Pinterest, Instagram)
2/Research and identify key German parenting, women and celebrity print publications and journalist contacts
3/Research and identify key German TV and radio programmes
4/Research and identify German celebrity parents of girls aged 3-9

We very much look forward to hearing from you.

Requirements:
An interest in social media and PR
A familiarity with German online and offline media, especially that with a female slant

Veröffentlicht unter Links

Daily Reader, 19.03.2013

Heute mit dem SoDA-Report über alles, was cool im Netz ist, den Digital Recruitment-Märkten 2020, einem Kommentar zu Google Glass, und der Rückkehr von Steampunk.

The SoDA Report 1H13. http://de.slideshare.net/sodaspeaks/the-soda-report-volume-1-2013

Hottest Digital Recruitment Markets 2020. http://www.evenbase.com/wp-content/uploads/2013/03/Evenbase-2020-Hot-Markets-FINAL.pdf

I, for One, Welcome Our Google Glass-Wearing Cyborg Overlords. http://mashable.com/2013/03/18/google-glass-backlash/

IBM Social Sentiment Index Predicts New Retail Trend in the Making.
“Rooted in the designs of the industrialized civilization of the 19th century, steampunk is a retro-futuristic style of fashion that is influenced by the works of Jules Verne, Nikola Tesla, HG Wells and more.” http://www-03.ibm.com/press/us/en/pressrelease/40120.wss

The Rise And Stall Of Social Media Listening.
“So many measures are just useless. They relate more to the business model [baked into software] than to reality. People are trained in using software. They’re not really trained in listening.”” http://www.informationweek.com/software/business-intelligence/the-rise-and-stall-of-social-media-liste/240150913

Daily Reader, 18.03.2013

Heute mit: Community-Aufbau für Anfänger und Kia auf Facebook und dem „Social Media Image Maker“.

How To Build An Online Community: The Ultimate List Of Resources (2013). http://www.feverbee.com/2013/02/how-to-build-an-online-community.html

Social Media Image Maker. http://www.autreplanete.com/ap-social-media-image-maker

Interview: KIA MOTORS Deutschland auf Facebook. http://allfacebook.de/pages/kia-motors-deutschland/

Daily Reader, 15.03.2013

Heute mit bösen Facebook-Timeline-Überraschungen, einem browserfreien iPhone, BubbleMania, und Halo.

 

Facebook: Neue Timeline macht problematische Daten abrufbar: http://www.gulli.com/news/21027-facebook-neue-timeline-macht-problematische-daten-abrufbar-2013-03-15 

The distraction-free iPhone (or ‘Why I’m happier since I disabled Safari’):
“When people see my iPhone they’re like, “My God, man, do you have some kind of crazy phone virus?” It’s got no web browser. No email. No Twitter, no Instagram, no Facebook.” https://medium.com/life-hacks/80f8d525b0d8
// Actually, I need to delete BubbleMania and BubbleSeason. RIGHT NOW!

‘Experience Halo’ – Real World Halo Adventure! http://www.youtube.com/watch?feature=player_embedded&v=Q3nvJEl-B50