Daily Reader, 08.07.2013

Heute mit der schmerzhaften Landung, Smart Content, HR-Themen und Facebook. ||

YouTube, Twitter capture crash on landing of Boeing 777 at San Francisco Airport. http://www.fastcompany.com/3013916/youtube-twitter-capture-crash-on-landing-of-boeing-777-asiana-flight-214-from-seoul-south-ko

Smart Content Trend Report 2013 by Kiosked. http://de.slideshare.net/Kiosked/smart-content-trend-report-july-2013

How Social Media Impacts Your SEO Ranking [Infographic]. http://sproutsocial.com/insights/2013/07/social-media-seo-infographic/

The Bikini Isn’t the Only Thing Wrong with This Gaming PC Video. || How to annoy gamers with a bad viral. http://kotaku.com/the-bikini-isnt-the-only-thing-wrong-with-this-gaming-699724656

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HR 2.0


Social Media Monitoring Case Study: The “Hollenshead Departure” and P2P journalism

While this Social Media Monitoring Case Study is about a videogame related topic, it is interesting for every Social Media | PR Manager dealing with “Peer-to-Peer journalists”, bloggers, or forums. On June 26 at 21:09 UTC, IGN America (link) broke the news that id Software’s president left the company.

Now, the race for news began, in a viral pattern typical among gamer websites. It took the American site Polygon twelve minutes to run the same story, quoting IGN (but at least being bold enough to double-check the source – something less than a handful of others did). Kotaku, another main “multiplier” site, had the story 21 minutes after the original post. After 23 minutes, the story was on NoFrag in France. After 31 minutes, it was published by CGV in the UK, where it was re-published by GamesIndustry.biz after 43 minutes. Meristation in Spain had night-shift and needed 62 minutes to run the story. After 106 minutes, the story had reached Australia and New Zealand (Gameplanet). Germany was reached 139 minutes after the original post, when the nightshift of 4Players ran it.


It took two hours for the story to be copied around the world. Within 22 hours, one hundred websites around the globe ran the same story, nearly all of them without double-checking facts. 77 of them quoted IGN as source, 15 mentioned no source at all, three Polygon, two 4Players.de or Gamesindustry.biz, and one each CVG, Develop, or Gamespot.


Breaking News: Todd Hollenshead left id Software, and IGN US is the source

Today, gamers all over the world groan in unison as id Software president Todd Hollenshead left the company after 17 years. Since IGN broke the story 13 hours ago (as of Noon CET), websites everywhere have copied the story and it multiplies happily.

Update: I’ve written an article on the viral pattern. Please proceed here: http://31439.eu/PR_and_P2P.

Newsmakers: What Gamers talk about today

Based on over 12,000 stories, these are the Top 15 games making headlines as of 20.00 CET on June 26, 2013.


  1. Deadpool Launch Trailer Hits The Web. IGN.se
  2. Saints Row IV Refused Classification in Australia. The Escapist
  3. Borderlands 2 DLC: Tiny Tina’s Assult on Dragonkeep released. Actionradius
  4. Gran Turismo 6 trailer shows off pre-order bonuses. CVG
    Demo till Gran Turismo 6 den 2:a Juli. Loading.se
  5. WWE 2K14 trailer and cover art revealed: Gamingnexus
  6. Ouya – Android-Konsole jetzt offiziell in Nordamerika und Großbritannien erhältlich. Gamepro.de

The other stories: The Last of Us has problems with actress Ellen Page and Boston underground, Battlefield 4 Frostbite video, Black Ops Double XP weekend and Replacer video, Company of Heroes 2 strategically invades PC, Dark Souls II trailers, GRID 2 ‘Super Modified Pack’ DLC, Hotline Miami is out on PS3 and PS Vita today, First Details on The Order: 1886 Revealed, and Codemasters will announce a Colin McRae game for iOS tomorrow. Maybe.

Good night.