Daily Reader, 23.07.2013

Heute mit Social Media in der Bildung, jeder Menge Facebook, und reduziertem Umfang. Hitzefrei. ||

Content Strategie 6: Niemand wartet auf Ihre Inhalte. http://pr-blogger.de/2013/07/18/content-strategie-6-niemand-wartet-auf-ihre-inhalte/

Top 10 Social Networking Sites by Market Share of Visits [June 2013]. http://www.dreamgrow.com/top-10-social-networking-sites-by-market-share-of-visits-june-2013/

The Use of Social Media in School. http://www.bestmastersineducation.com/social-media/

Facebook

International Cooperation must not ignore MOOCs: A primer on facts & platforms, and my personal viewpoint.

MOOCs, Massive Online Open Courses, are classes with hundreds or even thousands of participants from every corner of this planet with internet access. MOOCs are a major hype right now, with international publications discussing their merits and demerits (see NY Times, Focus.de, Frenchweb, Die Zeit, The Guardian). The Americans are paragon in this field of education, with countless courses on the platforms Coursera, edX, and Udacity.

“…FutureLearn will offer courses from world-class universities, accessible on desktop, tablet and mobile. Allowing people to fit learning around their lifes rather than their lifes around learning.
From the FutureLearn G8 introduction video, July 4, 2013

The British are about to start FutureLearn in cooperation with Irish and Australian support, the British Museum and other partners (see here). Australia’s Deakin University announced their first MOOC in June. In Germany projects imageIversity, Allversity (with a focus on International Development topics), and Candena (a business selling MOOCs to big enterprises for internal, reoccurring trainings; also running a MOOC with Leuphana University) are open for business. And the French had their first native MOOCs, too (ReSOP, ITYPA).
(For more background information, refer to the reading list at the end of this article.)

As these online universities gain traction, and start counting for actual college course credit, they’ll most likely have enormous real-world impact. They’ll help in getting jobs and creating business ideas. They might just live up to their hype. For millions of people around the globe with few resources, MOOCs may even be life-changing.”
Commentary by A. J. Jacobs: “Two Cheers for Web U!”, April 20, 2013

“When I visited [Coursera in May 2012], about 300,000 people were taking 38 courses taught by Stanford professors and a few other elite universities. [In January 2013], they have 2.4 million students, taking 214 courses from 33 universities, including eight international ones.”
Commentary by Thomas L. Friedman: “Revolution Hits the Universities”, January 26, 2013

I’ve enrolled in two Coursera courses at the moment: Introduction to Public Speaking (hosted by Matt McGarrity, University of Washington) and The Camera Never Lies (hosted by Emmett Sullivan, Royal Holloway | University of London). I’m looking forward to my Introduction to Global Health and Climate Change starting soon on Coursera. But I’m not eagerly hunting for scores, so I won’t pass the tests. For me, that’s not the goal. I love to learn, enjoy the “information nugget” format, and like to put the knowledge into practice, but I hate to take tests. I take my value out of this classes without the piece of paper at the end. But the important point is: Thousands of other people will pass and get certificates.

Weiterlesen

Eine meisterhafte Facebook-Umfrage

Ich bin zwar unwürdig, aber es schmeichelt mir doch sehr, dass Facebook meine Meinung wissen möchte. Aber darf ich das mit einem Zitat aus David Feintuchs „Fisherman’s Hope“ kommentieren? “Wha’s innifo me?“ – What’s in it for me? Ah. Nix. Eventuell ‘ne Abwertung beim Edge Rank vielleicht… LinkedIn lies bei früheren Business-Umfragen einen Amazon-Gutschein springen, andere Leute winken wenigstens mit der Chance auf einen zweifelhaften Gewinn…

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Na dann los. Weiterlesen

Uniqlo Fotoaktion – hypnotisierend

Die japanische Kleidermarke Uniqlo fällt gerne mit ungewöhnlichen, ästhetischen Online-Marketing-Aktionen auf. Geradezu legendär sind die Bildschirmschoner, ob mit tanzenden Modells oder Moving Pictures aus Japan. Aktuell läuft diese Fotoaktion, deren Website das Prädikat “hypnotisierend” verdient: http://ut.uniqlo.com/tyo/.

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Veröffentlicht unter Apps

Case Study: Wie @CIPR_UK Bitly und Twitter nutzt

Aus der Ferne ist es aufwändig verstehen zu wollen, wie Social Media geplant von Experten eingesetzt wird. Ich werde in den folgenden Zeilen schauen, wie sich jemand auf Twitter bewegt, der sich auskennen sollte: der britische PR-Berufsverbund CIPR mit seinem Konto https://twitter.com/CIPR_UK (über 7.900 Tweets und 17.000 Follower). Mein Fokus liegt dabei weniger auf dem Text als auf dem Einsatz des URL-Verkürzers Bitly – was kann der uns über die CIPR erzählen…?

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Daily Reader, 10.07.2013

Wichtigster Gang des Tages: Sicherheitseinstellungen auf Facebook! Die Graph Search startet, da will man doch nicht dabei sein, oder? ||

Facebook

Andere Netzwerke und so

Prism

Daily Reader, 08.07.2013

Heute mit der schmerzhaften Landung, Smart Content, HR-Themen und Facebook. ||

YouTube, Twitter capture crash on landing of Boeing 777 at San Francisco Airport. http://www.fastcompany.com/3013916/youtube-twitter-capture-crash-on-landing-of-boeing-777-asiana-flight-214-from-seoul-south-ko

Smart Content Trend Report 2013 by Kiosked. http://de.slideshare.net/Kiosked/smart-content-trend-report-july-2013

How Social Media Impacts Your SEO Ranking [Infographic]. http://sproutsocial.com/insights/2013/07/social-media-seo-infographic/

The Bikini Isn’t the Only Thing Wrong with This Gaming PC Video. || How to annoy gamers with a bad viral. http://kotaku.com/the-bikini-isnt-the-only-thing-wrong-with-this-gaming-699724656

Fotos und E-Mail-Verteiler | Datenschutz.

HR 2.0

Facebook

Daily Reader, 05.07.2013

Heute mit der ersten Digital Night in Stuttgart, Online Learning, Facebook-Themen und Datenschutz. ||

Storify: Erste Digital Night in Stuttgart. http://www.stuttgarter-zeitung.de/inhalt.digital-night-stuttgart-mit-twitter-in-die-zukunft-blicken.7a424f17-dc16-4598-84c4-4a11c385b486.html

A Visual Guide To Online Learning. http://www.edudemic.com/2013/07/a-visual-guide-to-online-learning/

Ein offener Brief an…die Generation Y. http://www.personalblogger.net/2013/07/03/ein-offener-brief-an-die-generation-y/

MEET FORMER XBOX BOSS DON MATTRICK, WHO JUST LEFT MICROSOFT TO TURN AROUND ZYNGA. http://www.fastcompany.com/3013767/don-mattrick

Nach dem Shitstorm ist vor dem Shitstorm. http://www.lead-digital.de/start/social_media/sponsored_post_nach_dem_shitstorm_ist_vor_dem_shitstorm

Employer Branding on your LinkedIn Company Page: A Myriad of Missed Opportunities. http://socialmediatoday.com/micvadam/1568646/employer-branding-your-linkedin-company-page-myriad-missed-opportunities

Rechtliche Grenzen der Bildbearbeitung. http://hoesmann.eu/grenzen-der-bildbearbeitung/

Contextual advertising: the ins, outs and where it’s heading to next. http://memeburn.com/2013/07/contextual-advertising-the-ins-outs-and-where-its-heading-to-next/

PRISM

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